Last Updated on 04/14/2024 by Harry
Trade shows are events organized by particular industries to display new products and services or offer exceptional discounts on previously launched products or services. This global business-to-business (B2B) trade shows industry is expected to reach USD 40 billion in 2023 from USD 34.4 billion in 2019. It demonstrates the huge potential of the trade shows industry and its capabilities to boost small to large-scale businesses.
Booth display is the most crucial factor in the success of any business participating in a trade show. Traditionally, companies use banner stands to display their marketing message at trade shows. But, recently, we have seen small to large-scale businesses using custom tension fabric displays to beautify their booth and display marketing messages.
Custom tension fabric displays are in trend; we will thoroughly discuss tension fabric display features, use cases, and much more in this blog.
Tension Fabric Display
What is tension fabric? Tension fabric refers to a fabric cover tightly stretched over an especially designed rigid frame. Tension fabrics are made of different materials; polyester is known as the best material for tension fabric because of its durability and incredible capability to hold colors for a long time.
We recommend you to always look for the polyester-made tension fabric display or other advertising banners because of its following prime features,
- Polyester is durable compared to other synthetic fabrics.
- It can hold colors for a long time after continual exposure to the sun.
- You can wash polyester banners in washing machines with cold water.
- Polyester is a synthetic material and extremely lightweight compared to other options.
- Polyester lightweight makes it a convenient option to transport from one trade show to another.
Different Types of Tension Fabric Displays
Attractive, lightweight, and portable tension fabric displays come in different artistically-crafted shapes. We have compiled a list of popular custom tension fabric displays that you may consider for your next trade show booth display.
Hanging Tension Fabric Display
Hanging tension fabric displays are dangled with the ceiling, unlike the traditional tension fabric displays placed on the floor. They give an exceptional view of the booth display; it lets the exhibitor smartly utilize the vertical space to attract peoples’ attention all around the expo center. Tension ropes are used to adjust the height of the hanging tension fabric display; you may try the hanging display option at your next trade show to beautifully display your marketing messages.
Backlit Tension Fabric display
It is another outlandish subcategory of tension fabric displays; LED backlights are added to illuminate the tiny details of graphics and attract peoples’ attention to the focal point. LED backlights are sewn in the backside of the backlit tension fabric display to enhance the magnificence of these artistically-shaped tension fabric displays.
Backlit tension fabric displays are considered equally beneficial for small to large-sized displays. The backlighting feature helps large-sized banners to highlight the core message of a marketing campaign by illuminating particular parts of a banner. In contrast, these displays prove quite helpful for small-sized stalls to draw visitors’ attention by displaying their messages exceptionally.
Pop-up Tension Fabric Display
Pop-up banner is another popular advertising banners category; you may try pop-up tension fabric displays if you’re a fan of pop-up banners’ features, and tension fabric displays incredible views. These pop-up tension fabric displays come with easy-to-assemble and lightweight aluminum frames and custom-printed tension fabric.
You can conveniently set up the pop-up tension fabric display in a few seconds, and similarly, it can be disassembled and packed in a bag to place in the car for transportation.
Tabletop Fabric Displays
Tabletop displays are smaller and easy to assemble, transport, & manage. They are similar to hanging displays in design but come in compact table-top sizes with smart frames. Because of tabletop fabric displays’ compactable sizes, they have lightweight frames that can be easily assembled, disassembled, and transported.
Their simple design, lightweight frames, and easy-to-assemble traits are a few reasons behind their immense popularity. Tabletop fabric displays can be your first choice for a booth display at upcoming trade shows if you have a smaller stall and are looking for smart but appealing display options.
Fabric Tower Displays
Fabric tower displays have a vertical tube-shaped aluminum frame with a pillowcase-styled polyester banner. You can use these phenomenal displays as wall pillars to magnificently separate your booth from others at a trade show. You can choose one or multiple fabric tower displays with other tension fabric display options to decorate your stall and convey marketing messages in style.
Tension fabric displays have various options; you may look at the enlisted points before finalizing a particular tension fabric display for your company’s booth at an upcoming trade show.
- What is the nature/niche of your business?
- What is the age group of your targeted audience?
- What is the essence of your brand’s core message and marketing message?
- Is it an indoor or outdoor trade show?
- What is the size of your stall at the expo?
Answers to these questions will help you pick the perfect tension fabric display shape that can represent your brand and effectively convey your marketing message. You can take iPopupbanner experienced marketing and banner designing team if you get confused while choosing an ideal display banner for your next trade show. Custom flag designing services are entirely free at ipopupbanner.com.
Benefits of Tension Fabric Displays?
Tension fabric displays are trending to the point in time. What makes this tension fabric display superior to other advertising banners? Why do businesses prefer tension fabric displays for decorating their stalls and conveying branding messages at trade shows? We have compiled a top-notch list of tension fabric displays behind its continuously rising popularity.
Crease Free
Banners’ wrinkles are a headache to the marketers; saggy banners or creases to the advertising banners spoil the stall’s view. Tension fabric displays stretch the fabric around the smartly designed frames to give a crease-free view. That’s why brands choose tension fabric displays to convey marketing messages in style and beautify the booths’ media wall at the expo.
Let’s compare a common media wall with a tension fabric media wall in the following image,
- Left Media Wall – Frame poles are quite visible, and the display looks droopy with multiple creases.
- Right Media Wall –Frames are invisible, and the fabric is stretched to give a clean display view.
Cheaper to Transport
Tension fabric displays don’t have heavier frames like traditional advertising flags, so they can be transported conveniently and at cheaper rates.
You can easily fold the fabric and disassemble the smart and lightweight frames to pack them in a bag compactly. Because of their minimal weight and consolidated size, they can be placed in a car’s back seat or cargo at cheaper rates.
It Does Not Reflect Light
Light glaring is another issue you may have faced as a trade show attendee. Expo centers generally have heavy lighting to glamorize the place; these lights can trigger the glaring effect with nylon-made traditional advertising banners. In contrast, polyester-made tension fabric does not reflect light. It means your marketing messages and display view will not be disturbed by heavy lighting. Lighting will illuminate every tiny detail on your tension fabric displays to make them attractive.
Easy Assembling
Time is money, and who knows it better than a trade show attendee? Businesses pay thousands of dollars per day for a few square feet at metropolitan cities’ trade shows. They don’t want to waste their precious time assembling and disassembling the advertising displays as every minute costs hundreds of dollars.
Tension fabric displays are easier to assemble and take minimal time compared to other advertising banners. It’s a key reason behind their exceptional popularity. Let’s look at the following video to learn how to install and remove tension display fabrics.
How to setup tension fabric display installing ?
Flame Resistant
Safety should be the priority of every business. These polyester-made tension fabric displays give a sense of safety at trade shows. They can catch fire in severe cases but are generally known for their flame resistance behavior.
At expo centers, you may see a lot of electrical wiring activity; every stall needs some wiring to light up its display. A minor wiring mistake or circuit breakup could trigger the flames; polyester has the superb capability to resist flames. That’s why the businesses’ first choice is polyester-made advertising banners, including tension display fabrics.
A Significant Boost in ROI
Tension fabric displays can boost your business ROI (return on investment). Let’s have a look at its superb ROI-affecting benefits,
- Durability – Polyester-made tension fabric displays have great durability. That means you don’t need to purchase new display banners for trade shows frequently.
- Splendor Appearance –There may be tens of booths at an expo; attracting potential customers’ attention to a particular stall is not easy. Stall appearance plays a greater role in capturing potential clients’ attention. Tension fabric displays an eye-catching view that grabs people’s attention at first sight. It will ultimately impact the conversion rates and boost ROI.
- Cheaper Transportation – Their lightweight and compact packing make transportation easier and cheaper. For upcoming trade shows, you can conveniently transport the tension fabric displays to different cities at economical costs.
The increasing leads and a noteworthy cost slashing boost the ROI stats of a trade show attendee.
What Does Tension Fabric Display Kit Include?
At iPopupbanner a tension fabric display kit includes the following parts,
- Pillowcase-shaped Banner –A custom design pillowcase-shaped polyester-made banner. This banner is sewn in a pillowcase shape with a zip at the bottom; you can conveniently put it on the aluminum frame and zip it up. At iPopupbanner, we use 9oz heavier, opaque polyester material for banners. Light can’t pass through the banners; its opaqueness increases with the increasing printing color intensity.
- Smart Aluminum Frame with Base –A smartly designed tubular aluminum frame with a 1.25″ pole diameter is a fundamental part of the tension fabric display kit. At iPopupbanner, you will get a lightweight, portable aluminum frame with a base. That does not need any tools for assembling or disassembling. You can assemble the frames bare-handedly by matching the pole numbers and fixing them with a push-button connector.
- Aluminum feet –iPopupbanner also provides 18″ long and 2″ wide aluminum-made feet for the tension fabric display base. These smartly crafted aluminum feet let you display the tension fabric displays in small spaces without external support. At iPopupbanner, you will get two aluminum feet with 4Ft, 6Ft, 8Ft, and 10Ft stands, while three aluminum feet with 13Ft and 20Ft stands.
- Oxford Carry Bag –The tension fabric banner kit includes a strong oxford carry bag that can hold the compactly packed tension fabric banner and frame. You can easily carry this bag anywhere to attend a trade show. You can cargo this bag or take it with you in the backseat of your car.
Real Word Use cases of Tension Fabric Display
Tension fabric display is a popular advertising tool in recent times because of its artistic shapes and higher ROI stats. Let’s look at real-world use cases of tension fabric display,
- Trade Shows –Trade shows attendees are the core users of tension fabric displays. Its attractive shape, lightweight, lower cost, easy assembling, and cheaper shipping are the reasons behind its immense popularity among trade show participants.
- Indoor marketing Campaign –Tension fabric displays are also used for indoor marketing campaigns at malls, supermarkets, or metro stations.
- Indoor sports sponsor –Indoor sports sponsors also use tension fabric displays because of their artistic shape and lower prices for their marketing.
- Local businesses and franchises –Local businesses and multinational-chains franchises use tension fabric displays to display their core services/products with marketing pitches at physical outlets. These banners play the role of decor accents with marketing and boost the conversion rates and ROI.
Things You must know about Tension Fabric Banners
It will be great to learn the enlisted few important facts about tension fabric displays if you have decided to pick them for your next trade show,
What materials are used to make tension fabric displays?
Different materials like polyester and nylon are used to make tension fabric displays. At iPopupbanner, we use 9oz heavier polyester to create tension fabric as,
- Polyester has higher durability when exposed to sunlight for a long time.
- Printing colors don’t easily get fade away from polyester.
- Polyester has an opaque trait; it does not reflect light to disturb the banner view in broad daylight or heavy artificial lighting.
Are tension fabric display banners tear-resistant?
It depends on the material chosen to create the tension fabric. At iPopupbanner, we use polyester to create tension fabric. Polyester is a synthetic material; it has higher tear-resistant traits than other fabrics. That means iPopupbanner-created tension fabric display banners are tear-resistant, durable, and long-lasting. But you must keep the sharp objects away from the tension fabric display banners as a precautionary measure.
Can I wash tension fabric display banners?
Tension fabric display banners are made of polyester. You can wash polyester-made tension fabric in the washing machine with cold water but don’t use harsh detergents while washing the tension fabric. And always use natural air to dry the tension fabric; a tumble dryer can damage the tension fabric.
Are the tension fabric displays suitable for outdoor use?
Tension fabric displays are generally designed for indoor use, but there is no hard and fast rule to use them only for indoor displays. Tension fabric displays have lighter frames that can’t resist inclement weather; you need to take extra precautionary measures like using weight bags to use tension fabric for outdoor displays.
Can I get double-sided tension fabric displays?
Yes, you can enjoy dual side printing with most tension fabric displays styles. You can print different messages on both sides of the tension fabric displays to market maximum products/services and capture peoples’ attention from all-round the trade center.
Why Should I buy from iPopupbanner?
Why do I choose iPopupbanner to buy tension fabric displays? Well, iPopupbanner is known for quality, affordable prices, innovation, and exceptional services. Let’s have a look at iPopupbanner products and services’ distinctive characteristics that makes it special,
- Quality – At iPopupbanner, we have an experienced team with cutting-edge technology committed to delivering quality products. Quality is the core element of our company goal; we use first-class materials like polyester and aluminum frames to produce high-quality and durable tension fabric displays.
- Dye Sublimation Printing Process – We use modern dye sublimation printing to print banners fabric in full CMYK colors. It lets us create vibrant-colored and long-lasting fabric banners for you.
- Affordability – iPopupbanner is committed to delivering quality products at economical prices; no one can offer high-quality tension fabric displays at our competitive prices. We focus on increasing sales rather than profit ratios; that lets us offer lower prices without the MOQ (minimum order quantity) bar.
- Portable tension fabric displays – com know the significance of portability of marketing banners, particularly for trade show attendees. We provide smartly designed lightweight frames that can be assembled & disassembled in a few seconds with oxford carry bags. You can easily carry the tension fabric display kit and transport it via car or cargo.
- Free designing services –Designing is the most critical and costly part of advertising flags printing; minor design mistakes can yield devastating results for marketing campaigns. That’s why we offer free design services to help our clients; Our expert designing team will need your logo and basic instructions to design tension fabric displays for your company. We will create professionally designed tension fabric displays to align your marketing pitch and company’s motto with a potential audience. Note: It is an optional feature; you can also design your tension fabric display using our built-in templates or submit a ready-to-print design.
- Risk-free order process – At iPopupbanner, we don’t ask for advance payments like other flag printing service providers. We will email you a digital proof (design for your tension fabric display) and ask for approval to initiate the printing process. You will receive a payment receipt once you approve the design.
- Refundable payments –Customer satisfaction is a key part of iPopupbanner business model. Customer satisfaction is much more important than money for us; you can pay your bills via PayPal with a refundable guarantee. It’s easier to ask for a refund if you’re unsatisfied with our services.
- No Hidden Charges –There are no hidden charges; you will pay the decided bill received via email while making the order. We have a crystal-clear payment process; there are no hidden charges in the name of design services, shipping costs, etc.
- Free & Fast Shipping –The size of your order does not matter to enjoy royal services at iPopupbanner. We provide free & fast shipping services to our clients; shipping time can vary slightly for different orders according to the ordered products’ nature because of different manufacturing times. But you will receive the order on time as committed while initiating the order.
- Deliver individual parts –We focus on customer satisfaction, as stated earlier. You don’t need to order a complete tension fabric display Kit every time; you can also order the individual parts of a kit when needed.
- Quick & Responsible –We ensure quality services, quick response to customer queries, and responsible behavior to compensate for any damages to the received goods.
One Response
It’s great that this article talked that the durability of the fabric would depend on the materials used. My sister told me yesterday that she was hoping to find a tension fabric display that she would use for their trade show exhibits for customer-attractive displays. She asked if I had any idea what would be the best design option to consider. I appreciate your help with the displays. I’ll tell her she can consult a trusted display booth service as they can help provide more information about their services.