Traditional outdoor marketing is not dead, but it has become a little more complicated. Its success relies on several factors like the city infrastructure, advertising tool, marketing funnel, art design, etc. Traditional outdoor marketing tools like teardrop flag banners can bring remarkable success to your business, depending on the earlier discussed factors.
I’m Saim, a small garment retail store owner from San Jose, California. I have tried various traditional and digital marketing tactics in the last two decades and finally became a teardrop flags fan. Teardrop flags’ captivating view has extensive potential to draw viewers’ attention and boost sales and ROI stats. I’m writing this blog to discuss the exceptional benefits and tips of using teardrop flag banners, learned from my personal experiences.
Teardrop Flags – All You Need to Know
Teardrop flag banners are primarily characterized by their teardrop shape. It’s their teardrop shape that makes them exceptional among all banners. They have the potential to draw attention at first sight and leave a brand’s visual impact. The way viewers perceive your brand’s message is crucial for uplifting the conversion rates; teardrop flag banners‘ exquisite shape lets you redefine your business as a modern-era brand.
Teardrop Flag Banner Benefits
I have compiled a list of teardrop flag banner benefits from my personal experiences.
Exposure
The customized and captivating teardrop flag banners give exposure to businesses by building their prime perception. These customized teardrop flag banners allow businesses to establish their brand identity and stand out from the crowd. Perception building is a complicated task in this competitive business era.
Customized teardrop flags are one of the best marketing tools that can help businesses establish their identity and set their particular perception before the potential audience. Align your brand’s voice and marketing campaign essence with your targeted audience’s attitude to design ideal teardrop flags and enjoy great business exposure.
Minimal Space
You may know the value of a few yards of space on a busy market street or roadside if you have ever been a part of the marketing team. Getting a perfect spot at an affordable cost for portraying a banner or holding any marketing activity has never been easy. Teardrop flag banners take minimal space than other marketing tools, making it possible to market businesses in renowned places at an affordable cost. And it ultimately helps small businesses to stay in the race with their tiny marketing budgets.
Durability
Teardrop flags have superb durability. I have gotten a customized teardrop flag banner set from iPopupbanner for a trade show; it has a strong aluminum frame and supports the flag throughout my time at a trade show. It’s lightweight, but a strong aluminum frame with weather-proof polyester fabric makes it highly durable. Its unmatchable durability is another factor that makes me a fan of teardrop flag banners, including other small businesses.
Portability
As a small business owner, I adore teardrop flag banners’ portability factor. Teardrop flag banners are quite lightweight and easy to assemble, disassemble, and transport. You can use these portable banners for on and off-shop marketing activities. They are portable with greater durability, which means you can use them for multiple marketing activities for a prolonged period.
Fits into Your Car
If you’re a regular trade show attendee, you must consider teardrop flags for your business advertising campaign. It’s easier than your imagination to transport these portable, lightweight, and easy-to-assemble teardrop banners with an aluminum frame. You don’t need to get a van for transportation; you can easily carry the teardrop flag kit into your car. I have received a free oxford carry bag with a teardrop flag kit from iPopupbanner it lets me smartly pack the teardrop flag banner into the bag that easily fits on the backseat and trunk of the car. That saves me from extra shipping charges and lets me utilize my marketing budget wisely.
Safety Teardrop Flags
Safety should be the priority of every business marketing campaign. Though teardrop flag banners have a metal (aluminum) frame, I have found them safe to use. And that’s because of their ground bases. You can use inground spikes to firmly hold the teardrop flag banners at grassy places, nature stripes, or sports fields. In comparison, weight bags (sandbags or water bags) with ground bases can help you hold teardrop flag banners on concrete places like roadsides or footpaths. Their strong grip on flags minimizes the risk of injury for passers-by. But, from my personal experiences, I suggest you take the flag inside in extreme weather conditions to avoid damage to the flag banner’s frame or injury to any passer-by.
Diversity
Teardrop flag banners’ diverse useability makes them the first choice for small businesses marketing with limited budgets. You can use your teardrop banners for multiple purposes after attending a trade show; you can display them inside or outside your outlet, at a busy market site, or on a roadside to broadcast your marketing message. Teardrop flag banners’ diverse useability lets you advertise your businesses for a prolonged period with a small budget.
Cost-effective Advertising Model
Teardrop flag banners are one of the most effective traditional marketing tools to date. They have unmatchable potential to grab passing people’s attention at first sight. Grabbing attention is an advertising banner’s prime goal; after that, it’s content and art design that can boost conversion rates. The low cost and higher conversion rates of teardrop flag banners make them an ideal choice for businesses with tiny marketing budgets.
When we look at the cost of these effective advertising banners, they are much cheaper than other traditional & modern marketing models. Meanwhile, teardrop flag banners’ diverse useability, durability, and portability make them further cost-effective, especially for smaller businesses with limited marketing budgets.
Teardrop Flag banner Kit
You may need a complete teardrop flag banner kit to enjoy the above-discussed benefits and display marketing messages effectively. But what does a teardrop flag banner kit include? It depends on your chosen teardrop banner supplier; I recommend you go with iPopupbanner to get a smart teardrop flag banner kit and enjoy all discussed benefits earlier.
Let’s have a look at the ‘teardrop flag banner kit’ parts that I received from iPopupbanner for my trade show branding,
1. Polyester-made Flag Banner
The polyester-made flag is the primary component of the teardrop flag banner kit. Depending on your order, you may get one of the following banners from your gear.
- Single-side Printed Flag – These flags are printed on one side and get a reverse image on the backside because of the print bleed.
- Double-side Printed Flag –Two flags are sewn together with a 100% blackout material in the middle to make a three-layer double-side printed flag. Double-sided flag banners have print on both sides, targeting the audience from multiple sides.
The high-quality polyester fabric makes these flags weather-proof, wrinkle-resistant, and reflection-resistant. I found these teardrop flags suitable for both indoor and outdoor marketing campaigns.
2. Poles
Poles are made of aluminum and fiberglass to hold the polyester-made banner. These strong but lightweight poles with single-sided flags can resist 30mph winds, while double-sided flags’ poles can resist 17mph winds. From my personal experiences, I recommend you to use these flags indoors or outdoor in low winds. Avoid using these banners outdoor in extreme weather.
3. Ground Base
Depending on your order, you will get one of the following ground bases to firmly hold the teardrop flag banner.
- Cross Base with water bag –You can order this base for hard surfaces like concrete, roadsides, or footpaths. You will also get a water bag with a cross base weighing 3.8kg after filling; it will help you stabilize the base, especially on the slopy surface or in windy weather.
- Inground Spike –It can be your perfect choice to hold the flag banner on soft ground like sports fields, grassy places, or nature strips. Inground spikes weigh 1kg, have a swivel to grip the ground and let the flag turn with the wind. You must pick this ground base to use teardrop flags for outdoor marketing. However, you can order both cross and inground bases for the diverse useability of teardrop flags.
4. Oxford Carry Bag
An oxford carry bag is, last but not least, part of your teardrop flag banner gear received from iPopupbanner. You can easily pack the teardrop flag banner kit in this smart bag to carry anywhere with you. This smart but strong oxford carry bag easily fits in the boot or backseat of the car. You don’t need to spend extra money on shipping or worry about transporting the teardrop flag banner set; you can carry it in your car from one location to other. Similarly, this bag helps you safely store the teardrop flag banner set after the usage for the next marketing event. And, guess what? iPopupbanner provides an oxford carry bag free as a complimentary gift with every teardrop flag banner set.
How to design an effective teardrop flag banner?
Designing is crucial for an effective marketing campaign, whether it’s a teardrop flag banner or any other marketing model. Grabbing attention is the teardrop flag banner’s prime goal; after that, content and art design can boost conversion rates. But, how can you design an effective teardrop flag banner?
I’ve been an active user of teardrop flag banners for the last seven years; it has been an exciting, learning, and experiencing journey. I have compiled a list of a few tips extracted from my personal marketing experiences to design an effective teardrop flag banner.
1. Simple and Clear Pitch Line
It’s the 21st century; people don’t have enough time to stop for a minute and interpret an advertising message. Take time, talk to your branding team, and look at your competitors’ marketing approaches to get a simple, concise, meaningful, and attractive pitch to describe the essence of your marketing campaign in a few words.
Neither people have enough time, nor do teardrop flag banners have enough space to write a lengthy message. Go with a short, meaningful, attractive pitch line to grab a potential audience’s attention.
Pro Tip: It will be great to get a pitch line that matches your branding message with the current popular topic in the targeted audience. But this technique can backfire if, willingly or unwillingly, it causes emotional distress to a particular community.
2. Have a Perfect Font and Color
The font and color of a teardrop flag banner impact the way viewers perceive its messages. Fonts and colors psychologically affect viewers; 75% of viewers revealed in a study to judge businesses by their web designs. It shows the significance of designing, whether a digital or traditional advertising model.
Font and color may be perfect for a food brand but a bad choice for dental clinic marketing. Restaurants use yellow and orange colors in their advertising models and dining rooms to provoke hunger. But using a similar color palette in a dental clinic banner could be a disaster. You may first align your business core message, marketing message essence, and potential audience attitude to look for the perfect font and colors for your teardrop flag banner.
Advertising model design can make or break a marketing campaign; that’s why designing is the most crucial and costly part of setting up a marketing campaign. You may look at the guide to effective fonts for advertising to perfectly design your teardrop flag banners. However, you can enjoy free ‘teardrop flag banner’ design services if you go with iPopupbanner. It will let you save money and get an effective design to broadcast your message in a perfect tone.
3. It’s an indoor or outdoor campaign
You’re designing a teardrop flag banner for an indoor marketing campaign, or outdoor will impact the effectiveness of their designs. You may need experts’ help to make a teardrop flag banner design equally beneficial for indoor and outdoor marketing campaigns, as it’s too complex to get 100% results from indoor and outdoor campaigns with a similar design.
The varying intensity of light and people’s attitudes will impact your color for colors and how people perceive your branding messages. That’s why I suggest newbies take experts’ help for a single but equally beneficial teardrop banner design for indoor and outdoor advertising campaigns or get different designs for your indoor or outdoor advertising campaigns.
4. A picture speaks louder than words
You must have heard an old saying, “A picture is worth a thousand words.” A great picture can help you convey a complex message without writing lengthy paragraphs. It will be perfect for getting a smartly designed image into your teardrop flag banner design to convey your message effectively.
A study reveals that people remember 20% of what they read and 80% of what they see. These incredible stats advocate the importance of images; present your marketing message with the help of smartly designed images. People will easily digest the message and remember it for a prolonged time.
Some Important Facts to Know about Teardrop Flag Banners
I have compiled a few crucial factors in the form of questions that you may know as a newbie to teardrop flag banner marketing.
How long will teardrop flag banners last?
Polyester-made teardrop flag banners with aluminum frames can last more than two years if properly cleaned, maintained, dried, and packed after usage. 2+ years of life is worthwhile for teardrop flag banners when we look at their cost, diverse useability, and superb conversion rates.
Can I order hardware without a flag or vice versa?
It depends on the policy of your chosen teardrop flag banner supplier. As far as my personal experience matters, I have ordered the particular hardware without a flag and vice versa many times from iPopupbanner without facing any complexity.
How much does a teardrop flag banner set cost?
Again, it depends on your chosen store to buy the teardrop flag banner gear. At iPopupbanner, the cost depends on your ordered quantity, order processing speed, and frequency of orders. You may contact them to get an ideal quote.
Does every teardrop flag order come with a carry bag for free?
Yes! Every order comes with a free complimentary carry bag for your pole sets. But you have to place an order for a complete teardrop flag banner set instead of particular items to get a free oxford carry bag.
What is the best size for a teardrop flag banner?
Teardrop flag banners come in the following four sizes,
- Small (S) – 7.5FT or 230CM High
- Medium (M) – 9FT or 280CM High
- Large (L) – 12.5FT or 380CM High
- Extra Large (XL) – 15FT or 450CM High
The perfect size for a teardrop flag banner depends on multiple factors; a size may be ideal for your marketing campaign but a bad choice for another business marketing campaign. You may keep in view the following factors while picking up a perfect-sized teardrop flag banner for your marketing campaign,
- Is it an indoor or outdoor marketing campaign? For indoor marketing, ceiling height from the ground can impact your choice of the best-sized teardrop flag.
- Weather is another important factor when picking up an ideal-sized teardrop flag for outdoor marketing. Avoid large or extra-large teardrop flags in windy weather conditions; it will be tough for taller flags to withstand extreme wind blows.
- The ground position of the flag’s spot is also important; is it low or high from the normal ground level? Keep the ground level in view while selecting the best size teardrop flag banner.
- Marketing location is another crucial factor; Are you targeting pedestrians or people sitting in a train or car? The height of penetration and man sitting in a train varies, which will subsequently impact your choice for the best-sized teardrop flag banner.
Pro Tip: Always keep the advertising flags one or two feet taller than normal human heights in your targeted regions.
I hope this blog will help you understand and design a perfect ‘teardrop flag banners’ marketing strategy. Feel free to share your marketing experiences with teardrop advertising flag banners or ask questions to spark a healthy discussion.